Frequently Asked Questions

Our SEO Process and Agency

  • We offer a comprehensive range of SEO services, including keyword research, on-page SEO, technical SEO, link building, content writing, local SEO, and web design. Our goal is to enhance your online presence and boost your search engine rankings.

  • Yes, we tailor our SEO strategies to meet the specific needs of your business. We analyze your goals, target audience, and competition to create a customized plan that drives the best results for your brand.

  • We follow the main KPIs associated with SEO success. For example, keyword rankings can help us determine your position for phrases in search queries. However, we also follow metrics related to your specific business and industry. For instance, we may look at form fills for companies dependent on leads or button clicks for affiliate marketing.

  • A site audit looks at the health of your website as it relates to search performance. It can help you identify strengths and weaknesses to boost your search performance. We offer both free and paid site audits.

  • First and foremost, we follow search algorithm updates set by the search engines themselves, such as through Google's developer blog. We also follow industry newsletters, and blogs, and attend networking events. Our goal is always to be forward thinking when it comes to SEO.

  • SEO is a long-term investment, and results can vary depending on the competitiveness of your industry and the current state of your website. Typically, noticeable improvements can be seen within 3 to 6 months.

  • We expect an average 30% to 50% lift in organic traffic between 3-6 months. However, keep in mind that SEO is a gradual process dependent on core changes in search algorithms and industry specifics, such as seasonality.

  • We are very transparent about our strategies and SEO efforts. We tell you immediately what isn't working, why it isn't working, and what we are going to do to fix it. We also refuse to implement any black hat methodologies as this causes a drop in ranking and often leads to low conversions.

  • Getting started is easy! Contact us through our website or give us a call at (832) 685-4927.

    We'll schedule a consultation to discuss your business needs and how our SEO services can help you achieve your goals.

Off-Page & Link Building

  • The term "off-page SEO" describes actions taken outside of your website to raise its search engine rankings. This tactic covers outreach to influencers, social media marketing, backlink building, and more. We can create a thorough plan to increase the authority and relevance of your website, utilizing high-quality backlinks, and expanding your online presence through partnerships and social media interaction.

  • Link building involves acquiring backlinks from other websites to your own, which can improve your site's authority and rankings. We use strategies like guest posting, unlinked mentions, resource link building, broken link building, and outreach link building.

  • The most valuable backlinks for SEO come from authoritative, relevant, and trustworthy websites. These include editorial links from high-quality content, links from industry-specific sites, and links from government or educational institutions. Remember, these must also be relevant to your specific business and industry.

  • We acquire high-quality backlinks through various strategies, including creating valuable content that naturally attracts links, reaching out to relevant industry influencers and websites, engaging in guest blogging, and leveraging relationships with authoritative sites. We also employ broken link-building and other ethical (white-hat) SEO techniques.

  • Yes, absolutely! Poor-quality backlinks can hurt your SEO. Links from spammy, irrelevant, or low-authority sites can lead to penalties from search engines, reducing your rankings and overall visibility. It’s important to focus on acquiring high-quality, relevant backlinks and disavowing harmful ones.

Technical SEO

  • Technical SEO is important because it ensures that your website meets the technical requirements of search engines, which helps improve organic rankings.

  • Technical SEO addresses elements like site speed, mobile-friendliness, crawlability, indexability, structured data, secure sockets layer (SSL) certificates, XML sitemaps, robot.txt files, and website architecture.

  • We check for technical SEO issues in our comprehensive site audits.

  • We handle website indexing issues by identifying and resolving any crawl errors, ensuring that your sitemap is correctly submitted to search engines, using robot.txt files appropriately, and implementing structured data to help search engines understand your content better.

  • On-page SEO involves optimizing elements on your website to improve its search engine rankings. We enhance your site through internal and external linking, optimizing title tags and meta descriptions, adding alt image text, and schema markup.

Keyword Research & Content

  • Keyword research is the process of finding and analyzing search terms that people enter into search engines. It’s important because it helps you understand what your potential customers are searching for, allowing you to optimize your content to meet their needs and improve your search engine rankings.

  • We start by identifying key topics (seed keywords) you want to rank for. Our team then conducts thorough research to find related terms, search intent, and topic groupings. We use advanced tools to provide a detailed, action-oriented report.

  • Keyword research should be updated regularly, at least every few months, or when there is a significant change in your industry, market trends, or business goals. Regular updates ensure that your SEO strategy remains relevant and effective. For many of our plans, we conduct monthly keyword pulls.

  • Yes, targeting the wrong keywords can harm your SEO efforts by attracting irrelevant traffic that doesn’t convert, increasing bounce rates, and wasting resources on low-impact terms. It’s essential to target keywords that align with your business goals and audience needs.

  • Content is important for SEO because it helps search engines understand what your site is about, providing valuable information to users. High-quality, relevant content improves your search rankings, attracts organic traffic, and engages visitors, increasing the chances of conversions.

  • Our team creates high-quality, human-written content that reflects your brand voice and is optimized for SEO. We offer blog writing, press releases, landing pages, social media content, eBooks, case studies, product descriptions, and technical writing.

  • For sure! We analyze your existing content, identify areas for improvement, update outdated information, optimize it for current SEO standards, and enhance its overall quality to improve rankings and user engagement.

  • New content should be added to your website regularly, ideally at least once a week. Consistent content updates signal to search engines that your site is active and relevant, which can improve your rankings and keep your audience engaged.

  • Yes, we offer a la carte content services, including copy for other platforms, such as social media and email marketing. We create tailored content strategies that align with your overall marketing goals, ensuring a cohesive brand message across all channels.

Local SEO

  • Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. We manage Google My Business profiles, ensure NAP consistency, and improve visibility in local directories to enhance your local search rankings.

  • We ensure that all aspects of your Google My Business (GMB) is accurate and complete. To start, we look at your business name, address, phone number, website, and hours of operation. We also include relevant categories, add regular posts, upload high-quality posts, and respond to reviews appropriately and engagingly.

  • Local SEO enables you to target customers who are more likely to convert nearby, giving your business a competitive edge over larger brands by concentrating on your local area. You can show up in local listings and map packs, which may not be dominated by larger companies.

  • Some of the most common local SEO mistakes we see small business owners make are inconsistent NAP information across the web, neglecting your Google My Business profile, not optimizing for local keywords, ignoring customer reviews, and failing to ensure your website is mobile-friendly.

Web Design

  • Having an SEO-optimized website will make your site easier for search engines to crawl and index. Additionally, it improves the user experience, which raises conversion rates and engagement.

  • We create visually appealing, user-friendly websites with built-in SEO strategies. Our web design services include navigation and architecture optimization, content optimization, technical SEO, conversion rate optimization, and continuous testing and launch support.

  • Absolutely! We can redesign your existing website to be more SEO-friendly by optimizing its structure, improving site speed, enhancing mobile compatibility, and ensuring all SEO best practices align with an engaging, visually stunning website design.

  • Absolutely! We can redesign your existing website to be more SEO-friendly by optimizing its structure, improving site speed, enhancing mobile compatibility, and ensuring all SEO best practices align with an engaging, visually stunning website design.

SEO Questions and answers landing from space

Launch Your SEO Questions Into Orbit. We’ll Land Some Answers.

Our team at Starbound SEO ensures an open line of communication with our clients, providing transparency at every step of the process. Whether you have a question about a specific search term or setting your Google My Business profile, we're here to help.

Let's start a conversation and see how we can elevate your brand with clear, straightforward answers to all your SEO questions.