10 Ways To Get More Backlinks for Your Website
Sometimes known as inbound links, incoming links, or one-way links, backlinks are simply links hosted by one website displayed on another. Backlinks are a crucial component of search engine optimization (SEO) that can significantly enhance your website's visibility and authority.
Search engines like Google consider these links a significant thumbs up for a website. Essentially, it is a way to show a site has enough value that other websites want to reference it.
If you want to increase the number of SEO backlinks for your site, here are ten ways to do it:
1. Engaging Content
Whether you are writing blog posts, creating an infographic, or hosting a video, creating shareable content is the key to gaining backlinks. Engaging content and high quality will entice people to share on their website, giving you more backlinks and increasing your search engine score.
Key points:
Write high-quality blog posts
Create informative infographics
Produce engaging videos
2. Guest Blogging
Guest blogging is an excellent idea for business owners because it showcases your expertise in a specific industry and allows you to get more backlinks.
Look for companies or organizations within your industry and reach out to them about a topic you know a great deal about. You can then link to your site, whether in your bio or the post itself.
Key points:
Identify reputable sites in your niche
Propose valuable content ideas
Include backlinks in your author bio or content
3. Write Skyscraper Content
This concept, created by Backlinko’s Brian Dean, refers to researching popular trends in your industry and finding a new way to build upon that content.
This does not mean plagiarizing content but rather providing additional information, whether you are updating the statistics or adding a personal touch. Once finished, you can then email those that host the original article with the request to host yours.
Key points:
Research trending topics
Add unique value and updates
Reach out to original content creators
4. Comment on Other Sites
Most websites allow for comments. If you read an article and have an opinion, whether you agree or disagree, you should comment below and include a link to your opinion article. You should make sure that it is relevant to the topic and makes direct points from the original article.
If you have written similar information about the topic or have related media such as a video or podcast, leave a link to it. This creates a backlink for your site and allows you to interact with others in your field. Just be sure not to spam comments, such as copy/pasting the same message repeatedly!
Key points:
Engage genuinely with blog posts
Provide valuable insights and links
Avoid spamming comments
5. Leveraging Your Customers
Do your customers or clients have their website? Ask for a backlink! This is especially true if you can do a little cross-promotion. For instance, for our clients, we often have the name of our marketing agency down at the bottom with a link back to our site.
This gets your company name out there, especially if someone is looking for what you offer, but it also helps others discover content that might benefit their needs.
Key points:
Ask satisfied customers for backlinks
Offer cross-promotion opportunities
Ensure mutual benefits
6. Participate in Your Industry
Although we have already touched on guest blogging, there are other ways to get involved in your industry. You can be featured on a video or a podcast; you can provide an infographic or offer a case study for customers’ specific problems. Be sure to include a link to your website or any appropriate links your site offers.
Key points:
Participate in industry podcasts and videos
Create and share infographics and case studies
Include backlinks in all shared content
7. Fix Dead Links
Does your website have any 404 errors? Broken links can be detrimental to your website because it prevents backlinks from working correctly. You must fix these links so that the source URL can be found if someone links to your website.
If you find a link not working on an industry-specific website, an excellent suggestion is to replicate the content’s topic on your website. You can then directly email the website owner about replacing the dead URL with yours. This obviously won’t work with competitor sites, but it works with information-based websites in your industry.
Key points:
Regularly check for and fix broken links
Offer your content as a replacement for dead links
Contact site owners with broken links
8. Promote Your Content
This is a famous trick on social media, such as Facebook. You can use advertising to promote your content. For less than $10, you can share your content with thousands of people in your industry.
In doing so, you raise the likelihood that another website will link to your site or blog. You need to determine what advertising platform you will use (such as search engine advertising or social media ads).
Key points:
Use social media advertising to promote content
Target your industry-specific audience
Increase visibility and potential backlinks
9. Create A Resource Page
You can offer more than just a blog post on your website. You can build a collection of resources or have one help that may be helpful to people within your industry.
For instance, if you run a dog walking agency, one resource might be a list of dog fact infographics. Other companies in the animal care industry would be likely to share the canine information you provide.
Just by being helpful, you can encourage backlinks!
Key points:
Develop comprehensive resource pages
Share valuable information and tools
Encourage sharing and backlinks
10. Ask Others to Promote Your Content
It does not hurt to ask!
If you find a website in your industry with questions that your content provides, it does not hurt to ask them to simply link to your site.
After all, if your content helps with customers’ pain points, the website owner may be more than happy to help you out!
Key points:
Reach out to industry sites
Offer valuable content that addresses their needs
Request backlinks directly
Want to build a better backlink building strategy? We at Starbound SEO can help you create great content pieces that lead to higher performance. Contact us today to start boosting your SEO with backlinks!
